Frances Eida-Miles
USER RESEARCH LEADERSHIP + STRATEGY
USER RESEARCH LEADERSHIP + STRATEGY USER RESEARCH LEADERSHIP + STRATEGY USER RESEARCH LEADERSHIP + STRATEGY USER RESEARCH LEADERSHIP + STRATEGY
USER RESEARCH LEADERSHIP + STRATEGY USER RESEARCH LEADERSHIP + STRATEGY USER RESEARCH LEADERSHIP + STRATEGY USER RESEARCH LEADERSHIP + STRATEGY
'The UX (research) approach and insights
Frances's delivers have been eye-opening,
helping push our products forward."
AK, Senior Manager, EY Innovation-Hub, Ernst & Young
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Over a decade in design and 17 years in Product Research
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Advocate for the real people who experience the product
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Founder of four successful in-house UX capabilities
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Confident with regulatory or sensitive subject operations
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Proven success in the definition & delivery of a strategic roadmap
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Skilled in complex stakeholder facilitation and user research
VALUE
'Frances demonstrated User Research leadership , bringing strong UX strategy to put formal structures in place.
SM, Global Head of Data & Insights, Christie's
'Being a great Researcher, Manager, Mentor, and Teacher, there's no doubt about her expertise.'
JL Product Owner, Innovation Hub, EY
‘The report and presentation gave us useful, positive insights we hadn't considered, so we could implement these before launch.’
CH. Digital Wellbeing Manager, Waltham Forest Council
'The day workshop I attended in Oxford with Royal College officials [was run] professionally by Frances Thoroughly useful for all.”
JD, Consultant,
Royal College of Aneesthetists
EXPERTISE
In my research practice, it has been my additional consultancy skills that has proved to be most critical to success outcomes, for example;
1. Proactive + consistent communication
At all levels of an organisation stakeholder communication can enable so much more value when defining and executing an effective strategic user research roadmap. One that will actively support and facilitate business objectives as well as for the people who we design and build for.
2. Building trust
Woking across multi-disiplinary teams so that useful insights are consistently socialised day-to-day, to support the successful outcomes of longer term business and UX outcomes.
3. Democratise insights
Knowledge management ensures the integrity and understanding of customer insights amongst the business. Access must be easy to encourage business decision-making to be balanced with customer needs. Even reporting user research must be actionable, relatable and use an appropriate fidelity depending on the audience.
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Built UXR capability from scratch within complex orgs, inc., a "Big 4"
IMPACT
02
Led strategic initiatives,
saving £70k in product costs
IMPACT
03
18% improvement in CX, client experience, beyond KPI targets
IMPACT
04
97% increase for HSBC in completed account applications
IMPACT
05
Identified value from "lost" siloed data to inform product strategy.